Chloe Zhang

︎package︎branding
︎publication︎interactive

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ODE


Brand Identity, Environmental Design, Motion Design, Publication
   
Ode is a Le Labo city-based boutique hotel located at Daikanyama, Tokyo. Designed to find yourself through a spatial scent experience, Ode brings its customers to the heart of the city with simplicity and poetic balance.


Full Case Study︎︎︎



Kaiser Permanente Rebranding


Brand Identity, UIUX, Environmental, Motion

As the largest nonprofit health plan in the United States, Kaiser Permanente is renowned for its tight integration of clinical services with healthcare insurance . My rebrand strategy moves Kaiser into a more accessible and connected brand. It curtails the distance between people and Kaiser.


Full Case Study︎︎︎



hypna


Brand Identity, Packaging Design, UIUX,  Environmental, 3D Modeling

hypna is an anxiety and stress reducing supplement system that help people wake up refreshed!

Full Case Study︎︎︎



Funguy


Package Design, Brand Identity, Environmental, Motion

Funguy is a hypothetical mushroom coffee brand focused on the outdoors. By choosing the national park as the thematic and graphic inspiration, Funguy develops the label material with a lighting function that can light up in the darkness.


Full Case Study︎︎︎



Flee



Brand Identity, Generative Tool

FLEE is a brand identity generator designed to give flea market vendors the freedom to create their own visual identities and collateral.


Full Case Study︎︎︎