Chloe Zhang

︎package︎branding
︎publication︎interactive

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Funguy-Package Design

Packaging Design, Brand Identity, Interactive

Brand Strategy︎︎︎

ArtCenter Gallery 2022
Communication Art Typography 2023 Shortlist
Funguy is a hypothetical mushroom coffee brand focused on the outdoors. By choosing the national park as the thematic and graphic inspiration, Funguy develops the label material with a lighting function that can light up in the darkness.



Logo






Color Palette






Pattern Design

P5JS CODING; GENERATIVE





Coffee Label Design 








Material
Funtional Label- Glowing in the dark







Photoshoot





Social Media







Collaterals













Sketch