Chloe Zhang

Information






A dynamic, creative, bilingual professional with the educational background and proven work ethic to guide and support creative strategy development, graphic design, client relations, and more. Dedicated professional who is known for producing and delivering award-winning designs, with the skillset to drive social media engagement, develop impactful strategies, plan and strategize brand image, and lead key projects. Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently meet or exceed business goals. Currently pursuing a Master of Fine Arts in Graphic Design – Branding & Strategy with Art Center College of Design.




EDUCATION

2017-2021 • University of California, Los Angeles BA Design | Media Art

2021-2023 • ArtCenter College of Design
MFA Graphic Design


SELECT EXPERIENCE

2017-2020
CHINESE STUDENTS AND SCHOLARS ASSOCIATION -UCLA
Design Director

  • Spearheaded the development and execution of 60+ design projects for the organization.
  • Contributed to increasing new platform users by 1.5K+ within one year. How?
  • Gained a deep understanding of client needs and educated clients on the value the organization provides for events; conceptualized and strategized design projects and creative direction
  • Ensured compliance with the mission, voice, and objectives of the organization.
  • Demonstrated strong knowledge of current design standards, innovations, and trends.

2019-2020
UCLA INTERNATIONAL INSTITUE
Multimedia Design Intern

  • Outreached over 1,000 students in order to maximize attendance for organization events.
  • Designed and developed 30+ art and copy layouts to outline arrangement, size, type size and style, and aesthetic concepts and gain buy-in from stakeholders.
  • Gathered design requirements from leadership and stakeholders prior to initiating projects.
  • Submitted draft layouts of design concepts for approval from leadership.
  • Utilized a variety of programs and technologies to produce high-quality, cutting-edge designs.

2019- 2019
PUBLICIS SAPIENT
Creative Strategy Intern

  • Delivered high-quality creative strategy support to the Huawei & Honor brand.
  • Drafted and prepared eight weekly social media analysis supports outlining web traffic from Instagram, Facebook, Twitter, and LinkedIn social networks.
  • Devised impactful SEO strategies, including optimizing keywords for content marketing projects, in close collaboration with team members.
  • Liaised with colleagues to standardize strategies across all platforms and maximize brand awareness.
  • Increased social media engagement by about 6%.


EXHIBTIONS & RECOGNITIONS

Desma 172 Radical Body Exhibition
Desma 154 Word + Image Exhibition
Desma 24 Motion Exhibition

Indigo Awards 2021
Gold Winner in Book Design Category
Sliver Winner in Graphic Design Category

Rejected Show 2021

China ECO Design Award 2021

Visual Communication Finalist