Information






Chloe is a multimedia designer from China. Her work with a focus on branding, typography and animation. She especially loves visual storytelling.



EDUCATION

2017-2021 • University of California, Los Angeles BA Design | Media Art

2021-2023 • ArtCenter College of Design
MFA Graphic Design


SELECT EXPERIENCE

2017-2020
CHINESE STUDENTS AND SCHOLARS ASSOCIATION -UCLA
Design Director

• Conceptualized design projects and came up with creative ideas based on specific client needs.
• Created storyboards and mockups to give clients and designed with teams an idea of how finished projects will look.
• Collaborated with team on analyzing market research, customer reviews, and other material to create more effective designs.
• Successfully completed 60 design projects and increased approximately 1,5000 new users for the platforms in one year.

2019-2020
UCLA INTERNATIONAL INSTITUE
Multimedia Design Intern

• Illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Obtained approval of concept by submitting rough layout for approval.
• Successfully reached out more than 1000 people to attend the events.
• Increased traffic and impression rate for the department website.


2019- 2019
PUBLICIS SAPIENT
Creative Strategy Intern

Brand: Huawei & Honor 
• Collaborated with team on analyzing user engagement. Reported on web traffic from all social media.
• Collaborated with team on building and supporting SEO strategies, including optimizing keywords in content marketing projects.
• Collaborated with team on maintaining a cohesive strategy across all platforms to increase brand awareness.
• Completed 8 weekly reports and increase nearly 4% post impression rate.


EXHIBTIONS & RECOGNITIONS

Desma 172 Radical Body Exhibition
Desma 154 Word + Image Exhibition
Desma 24 Motion Exhibition

Indigo Awards 2021
Gold Winner in Book Design Category
Sliver Winner in Graphic Design Category

Rejected Show 2021

China ECO Design Award 2021

Visual Communication Finalist