Kaiser Permanente
Rebranding | Strategy | User Research


As the largest nonprofit health plan in the United States, Kaiser Permanente is renowned for its tight integration of clinical services with healthcare insurance . My rebrand strategy moves Kaiser into a more accessible and connected brand. It curtails the distance between people and Kaiser. Also I created a new philosophy, ICARE, for how Kaiser can serve all people, both for members and nonmembers alike.The acronym ICARE stands for integrity, connection, respect, and enthusiasm. "ICARE"  advocates people to love themselves as a priority, mentally and physically—self-caring with our advanced, accessible platform.















Drink Me
Concept | Research | Book Design


The work focuses on pharmaceutical pollution that affects humans and other species' lives. People should be concerned with their education regarding how to correctly recycle, refuse their unused and expired drugs. The project includes both a book and an installation.


*  The project contains one book design, one sculpture.








東北女人現世 THE LIFE AND TIMES OF WOMEN TODAY IN NORTHEASTERN CHINA
Concept | Research | Book Design



This is a book project in which three generations of women from the Northeastern region of China are interviewed on the subject of love, marriage, and divorce.


書籍設計打印


Print publication: 76 pages, 6″ x 9″







cloth package

























select spreads from printed booklet, 6 in. x 9 in.










特別感謝/special thanks to Erin Cooney, Rebeca Mendez, Isaac Ruder, Michael Luo

如果您想閱讀全文,請發郵件聯繫我/ to read the full book, please contact me by email

chloezrn0528@gmail.com
Self-Identity Web Design
User Research | Web Design


︎ https://desma161-p1.glitch.me/


*HTML CSS JS p5js












Blind- Find Objects
Concept | Research | Interactive 


*2D Hand drawing, Unity